Geo Sponsorship

There is growing recognition of the limitations of traditional sport and arts sponsorships, with engagement and messaging beyond simple awareness increasingly hard to achieve.

There is also increasing pressure on organisations from their key stakeholders to not only ‘Do Less Bad’ (by reducing their direct environmental impact), but to also be seen to ‘Do More Good’ by supporting environmental initiatives that are important to everyone’s future.

These issues are the drivers for a new type of environmental sponsorship, which has the ability to engage and influence key audiences, while also demonstrating environmental leadership and commitment.

Environmental sponsorship works because it is innovative, catches the imagination of audiences, and is subliminally felt to be a force for good. For these reasons, audiences are not just captivated, but positively touched and affected by the experience. This ‘emotional connection’ has always been and remains, the key characteristic of the most effective sponsorships.

Organisations are currently able to reap unusually high rewards, with audited examples of return on investment figures in excess of twenty times the original sponsorship rights fee. This far exceeds the payback typically seen with traditional sports sponsorships, with their associated high entry costs.

Our Geo Sponsorship team can introduce you to our existing environmental programmes that will resonate with your brand and stakeholders. Geo Mission is also uniquely experienced in being commissioned to source or develop alternative programmes to meet a specific brief.